Direct HR

About Direct HR

Three decades of practical HR experience.

Direct HR is led by Barry Rubin, a human resources professional who has spent more than 30 years helping business owners manage their most important asset — their people.

Portrait of Barry Rubin, founder of Direct HR, in a modern office

Founder of Direct HR

Barry Rubin

Founder, Direct HR

Barry Rubin is a distinguished expert in employee workforce management, with a career spanning over 30 years.

He specializes in regulatory compliance, payroll and employee benefits administration, and HR technology. He has helped businesses build resilient and productive workforces through practical solutions and strategic insight.

That depth of experience shows up in how he works — practical, direct and focused on what a business actually needs, rather than off-the-shelf programs that look good on paper and fail in practice.

30+Years of HR experience

Areas of expertise

Regulatory compliancePayroll administrationEmployee benefits administrationHR technologyWorkforce management

Experience That Helps Businesses Move Forward.

Credentials & Recognition

Education

A graduate of Temple University and Columbia School of Law, with a certification in entrepreneurship.

National Recognition

In 2005, Barry was appointed to the National Business Development Committee by President George W. Bush.

Community Leadership

An elected member of the Pinellas County Sheriff's Civil Service Board, and an active board member of his local Civic Association, Chamber of Commerce, Alumni Association and Animal Shelter.

Recognition

A Paul Harris Fellow of the Rotary Club of St. Petersburg.

How We Work

Practical guidance, delivered personally

No account numbers, no ticket queues. When you work with Direct HR, you work directly with Barry Rubin.

Listen firstEvery engagement starts with understanding your business — how you operate, hire, pay and grow — before a single recommendation is made.
Practical over performativeGuidance you can actually implement, sized to your business. If a policy, process or platform will not work in practice, it does not make the recommendation.
Built to lastWorkforce practices designed to hold up — as your headcount grows, as regulations change, and as your business moves.

Next Step

Request a Consultation

Tell us a little about your business and the challenges you are facing. We will follow up personally to discuss how Direct HR can help.